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TCASE Logo
Per branding guidelines, the TCASE logo cannot be used on any third party promotional materials including fliers, emails, websites, etc. without expressed written consent of TCASE. This is typically reserved for events and products that TCASE produces in partnership.


Conference 
Event Name: Great Ideas 2025
Please do NOT refer to the event as "TCASE". TCASE is not an event, it is an organization. You could say Great Ideas 2025, presented by TCASE should you want to add clarity.
Event Location: JW Marriott Austin

The conference logo is a key element of our brand identity and represents the theme, values, and purpose of our event. To maintain consistency and protect our brand image, all parties—including sponsors, partners, media, and exhibitors—must adhere to the following guidelines when using the conference logo.

Approved Logo Versions

  • Primary Logo: This is the official logo for the conference and should be used in full color whenever possible.

  • Monochrome Logo: Use the black or white version only if color printing is not available or if contrast is an issue.

  • Event-Specific Logo: In cases where the conference logo includes a year or theme-specific version, use only the version relevant to the current year’s event.

Proper Usage Contex
The conference logo may only be used to promote the conference, including:

  • On official conference websites and partner websites.

  • In advertisements, announcements, or articles related to the conference. 

  • On promotional materials, such as flyers, posters, and digital banners. 

  • In presentations, exhibits, and signage at the conference. 

Any other use requires prior written approval from the conference organizer.

Clear Space and Placement

  • Maintain a minimum clear space around the logo equal to the height of the logo's main icon to ensure visibility.

  • Do not crowd the logo with other elements or place it too close to edges or borders.

  • The logo should not be placed over busy backgrounds or patterns that reduce its readability.

Minimum Size Requirements

  • The logo should not be smaller than 1 inch (2.54 cm) wide for printed materials.

  • For digital media, the logo should be at least 150 pixels in width.

  • Avoid any resizing that distorts or blurs the logo.

Colors and Backgrounds
Primary Colors: Use only the official colors listed below:

  • Dark Teal: HEX #00818B

  • Light Teal : HEX #00B1BF

  • Lime Green: HEX #D5E739

  • Orange: HEX #FF6C2F

  • Fuschia:  HEX #D21984

The logo should appear on neutral or complementary backgrounds. Avoid backgrounds that clash with or obscure the logo. Do not alter the logo colors without express permission.

Prohibited Uses
To protect the conference’s brand, the following uses of the logo are prohibited:

  • Do not alter the logo’s colors from the approved palette.

  • Do not rotate, flip, or distort the logo in any way.

  • Do not crop the logo or remove any parts of the design.

  • Do not apply any effects (e.g., shadows, gradients, textures) to the logo.

  • Do not use the logo in a way that suggests endorsement of a product, service, or organization without permission.

  • Do not use outdated versions of the logo from past conferences.

Sponsorship and Exhibitor Use
Sponsors and exhibitors must use the logo in accordance with these guidelines and any additional terms outlined in their sponsorship agreement.

The logo must be presented in a way that makes it clear the sponsor or partner is affiliated with the conference, not the organizer of the conference.
Sponsors may use the logo on promotional materials to indicate sponsorship status only during the conference promotion period.

Logo Placement for Co-Branding
When placing the conference logo alongside a partner or sponsor’s logo, maintain a visual balance.
The conference logo should be equal in size or larger than partner logos, unless otherwise specified in a sponsorship agreement.
Ensure that all logos are given appropriate clear space and do not overlap or crowd each other.

File Formats and Access
Approved logo formats include:

  • PNG: For web use, with a transparent background.

  • JPEG: For high-resolution images, without transparency. 

  • SVG: For vector images, suitable for scalable use on web and print. 

  • EPS: For high-quality print materials. 

To request permission or access official logo files, please contact Ginger Meyners, Associate Director at ginger@tcase.org. Do not use logo files found from unauthorized sources.

Violations
Any misuse of the conference logo may result in the removal of materials, suspension of privileges, or legal action if deemed necessary.
Sponsors, exhibitors, and third parties found in violation of these guidelines will receive a formal warning and must correct any improper use.

Questions and Approvals
For any questions regarding the proper use of the conference logo or to request approvals for special use cases, please contact Ginger Meyners, Associate Director at ginger@tcase.org.  

By following these guidelines, the conference organizer ensures that all third-party uses of the logo are consistent and reflect the brand’s values and image accurately.
 

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